Primark’s New Model Is Representing the Beauty of Darker Skin

We know the modelling world is in dire need of some diversity. Some brands try harder than others to be inclusive and include even the youngest models of diverse backgrounds, disabilities, and faiths. Mum Gabrielle Louise was absolutely stoked when her wee baby Jeremiah, nine months, was chosen to front Primark’s autumn and winter range. Not only was it a proud moment for her family, it was a win for dark skin representation too, she said. People are loving the gorgeous pics of Jeremiah.

‘I think diversity is important in modelling as I don’t think there is much representation of dark-skinned people,’ Gabrielle told ‘Jeremiah is from Nigerian and Ghanaian descent and I got him into modelling by signing him up to an agency. ‘My son is quite rare as he has dark skin and I really wanted people to know you can be dark but still so beautiful.

His picture is currently going viral on Twitter and the comments have been overwhelming and they remind me how hard it was to be dark skinned growing up but now people really appreciate it.’ ‘I really want him to progress with modelling and do more things with brands to represent dark skin culture.’

Though Gabrielle, a talent manager, said she is grateful to God for being given the opportunity to let Jeremiah model for a major high street clothing line, she has bigger dreams. ‘I think it would be good to work with more high-end products like Armani, or Hugo Boss,’ she said. ‘They have no representation of dark-skinned babies. It would also be good to work with baby companies like Mothercare, Aptamil or Tommee Tippee as they mainly use white babies.’